Victoria Wurdinger

Setting a High Bar for Mentorship Success
Good mentors develop knowledge and skills while great ones build the confidence that allows a mentee to rise all the way to the top. That gives Cotton & Company real estate marketing agency founder Stephann Cotton near G.O.A.T. status in the mentoring world, as his own protégée, Laurie Andrews, takes over as Cotton & Company President and he transitions to CEO.

Copywriting for luxury hair care brand.

Website writing, product copywriting and packaging writing for new lifestyle supplement.

Copywriting. Worked closely with lab and SEO firm to create product descriptions for entire website.

Best Beauty Products at the Professional Hair Shows, selected and written by me.

There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim.

Dean Christal is an industry lifer whose father worked for Helene Curtis and brother founded Alterna. When he met two world-class chemists who had little interest in hair, he hooked them with one idea: That they could “make an incredible impact, making women happy with their hair.” How? By creating a product that would fix damage and stop breakage.

When Charlotte Wassen (Nailed it by Charlotte, Salons by JC, Greensboro, NC) was pursuing a college degree in accounting, her professor told her that he was going to make her hate the class so much she would change majors because, “With your personality, you need to be with people.” A semester later, he proved himself right...

Generate buzz and land more clients with these salon-tested tactics from top pros.

For decades, salon owners claimed only word-of-mouth drove business. Now, engaging clients is all about online media.
“Salon pros need a stra...

David Bowie and Madonna meet Nancy Regan and Debbie Gibson? Time traveling '80s style is all about wishful thinking because the street hopes things get rich again.

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