Beauty, Business, Retail, Small Business, Health
HAIR BY ARENSMAN PROFESSIONAL HAIRCARE PRODUCTS
Copywriting for luxury hair care brand.
A new hair revival supplement for men & women
Website writing, product copywriting and packaging writing for new lifestyle supplement.
Angelo David Hair Care
Copywriting. Worked closely with lab and SEO firm to create product descriptions for entire website.
BEST IN SHOW
Best Beauty Products at the Professional Hair Shows, selected and written by me.
How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim.
The Chemistry Behind Olaplex
Dean Christal is an industry lifer whose father worked for Helene Curtis and brother founded Alterna. When he met two world-class chemists who had little interest in hair, he hooked them with one idea: That they could “make an incredible impact, making women happy with their hair.” How? By creating a product that would fix damage and stop breakage.
Mizani Curly Hair Trend: Creative Resistance
Marketing and Product Brochure Re-purposed for Press Materials
Specialist Spotlight Salons by JC Superstar – Charlotte Wassen
When Charlotte Wassen (Nailed it by Charlotte, Salons by JC, Greensboro, NC) was pursuing a college degree in accounting, her professor told her that he was going to make her hate the class so much she would change majors because, “With your personality, you need to be with people.” A semester later, he proved himself right...
5 Ways to Make Your Hair Salon Business Stand Out
Generate buzz and land more clients with these salon-tested tactics from top pros.
For decades, salon owners claimed only word-of-mouth drove business. Now, engaging clients is all about online media.
“Salon pros need a stra...
East is East
The high-energy East Village is a mecca of eclectic fashion mixes. Written on a wall among the nabe's salons: "Character Rules." We report on four of the coolest chop shops.
An 80s Fling For Spring
David Bowie and Madonna meet Nancy Regan and Debbie Gibson? Time traveling '80s style is all about wishful thinking because the street hopes things get rich again.
Workshop: Kenra Professional’s 2016 Educational Line Up Keeps Solo Artists’ Needs in Mind
Branded Content
How One Solo Artist Barber Made the $12 Men’s Cut a Thing of the Past
When the profession is hot but the haircut prices are not, it’s time to up your game.